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18 November 2020, 07:15 AM

AAIF Global - Design Case-study (Ikea of Sweden): Flatpack housing and homefurnishing solutions based on Inclusive Design to enable independence and affordability, Sweden

A talk by Ms Britt Monti
Range Design Leader, IKEA of Sweden

Speaker expertise

Range Design Leader in the Range & Product Design department at IKEA of Sweden. We design, develop and manufacture all IKEA products on a global scale. My assignment has been to monitor customer needs from a home furnishing perspective. To identify, lead and support new range initiatives on a global level. I have been responsible for developing a range called OMTÄNKSAM that is based on knowledge and insights on the needs of the aging population. However the range is not targeting a specific age group nor specific conditions. OMTÄNKSAM is to make everyday life, easier for EVERYONE and for EVERY BODY. IKEA is a global home furnishing company with 434 stores on 52 markets and over 200.000 co-workers. IKEA was founded 75 years ago by Ingvar Kamprad. I have been working at IKEA for over 15 years in various positions. My background is within marketing and retail.

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